Public appearances in his own designer jackets and suits with conspicuous specs and hairdo are effective gadgetry for the showman and hard working PR man; as a director of carnival Reinhard Eberhart owns expensive jester's outfit; at the Vienna Opera Ball he posed as ambling Austrian national flag appearing in tails coloured in three equal bands of red, white, and red; at the New York Opera Ball he stunned people with his EU tailcoat; on the occasion of the casino opening in Baden, near Vienna, he wore a pinstripe suit with buttons from genuine ATS-5000 chips; when he applied for the job of C.E.O. of the Austrian Broadcasting Corporation (ORF), he drew attention on himself sporting big specs in the style of the ORF logo and distributing headphones at the ORF centre in Vienna; at 5 pm sharp [when polling stations closed] on election day in the1994 elections to the National Assembly a horse and cart drove up to the state government building releasing Reinhard Eberhard clad in white tails with red inside lining, a red shirt, red shoes, and a red and white bow tie; disguised as a scarecrow he distributed thousands of sunflowers at Austria's famous AIDS charity ball in 1996, and so on and so forth.